Blog

Webinars aren’t just trendy—they’re one of the most effective ways to connect with your audience, build trust, and turn casual subscribers into loyal customers. If you’ve ever wondered whether hosting a webinar is worth the effort, let me save you some time: it is. Especially if you’re a service provider, coach, consultant, or educator looking to grow your business online.

In this post, we’ll break down how webinars work as part of your marketing funnel, why they convert so well, and how you can get started with tools that are beginner-friendly and scalable.

SEO keywords to target:
webinar marketing strategy
how to convert leads with webinars
webinar funnel for small business
tools for hosting webinars

---

Why Webinars Work: It’s All About Connection

At their core, webinars are relationship-builders. Unlike static content like blog posts or social media updates, webinars create a real-time (or live-feel) environment where people get to see you, hear you, and learn from you.

That face-to-face interaction—even through a screen—goes a long way in building trust. And trust? That’s the missing link for a lot of struggling sales funnels.

When people join your webinar, they’re giving you their most valuable resource: time. That means they’re already somewhat invested. And when you show up with real value, solve a small problem, and guide them toward the next step? You’ve built a bridge between interest and action.

---

The Typical Webinar Funnel (And Why It Works So Well)

Here’s how a simple webinar funnel for small businesses usually flows:

1. Lead Magnet or Landing Page – Use a clear sign-up page to collect emails.
2. Email Sequence – Remind them of the event and deliver value ahead of time.
3. Live Webinar or Pre-Recorded Presentation – Teach, connect, and position your offer.
4. Call to Action – Invite attendees to book a call, buy a course, or enroll in a program.
5. Follow-Up Emails – Send replays, bonus content, or limited-time offers.

This model works beautifully because it combines education + storytelling + a direct offer—without feeling pushy.

💡 Related: Check out my beginner’s guide to email marketing tools →

---

Tools to Help You Host Your First Webinar

There are lots of platforms out there, but here are a few beginner-friendly options to explore:

• Zoom Webinars – Great for live events and Q&A formats.
• WebinarNinja – Built specifically for marketing-focused webinars with clean UX.
• Demio – Simple, modern, and integrates with most email tools.
• ConvertKit + YouTube Live – A solid combo for low-budget, list-building webinars.

Most of these tools offer email integrations, replay options, and customizable registration pages, so you can focus on what you do best—delivering value.

---

Webinars Are More Than Just Sales Pitches

One of the biggest mistakes people make? Thinking a webinar is just one long sales pitch. In reality, your webinar should feel like a mini workshop—packed with value, insight, and aha moments. The sale comes naturally when you’ve built trust and shown that you understand their problem and have a solution that works.

Pro Tip: Position your offer as the next step, not the end goal. You’re not just selling a product—you’re offering momentum.

---

Ready to Try It?

If you’ve been blogging, posting, or emailing without much traction—hosting a webinar might be the missing link. It pulls your audience out of passive mode and invites them to engage. And with the right setup, you can automate the whole process to run on autopilot.

Start small. Pick a topic your audience asks about all the time. Offer a quick win. Be yourself. And most importantly—invite them to take the next step with you.

Want more tips like this? Check out my Resources & Tools page for webinar platforms, landing page builders, and automation tools I trust.

If you’re just starting to build your email list, the number of email marketing platforms out there can feel overwhelming. But here’s the good news: you don’t need a complicated tool or a giant list to make email marketing work for you.

In fact, with the right platform, you can start connecting with your audience, building trust, and generating leads—even if you’re a total beginner.

In this post, I’m breaking down the best email marketing tools for beginners, sharing what to look for, and recommending a few favorites that make email marketing feel simple (not stressful).

---

💬 Why Email Marketing Still Works (Even in 2025)

Before we dive into the tools, let’s talk about why email is still worth your time. Despite all the noise on social media, email is still the highest-converting channel for small businesses. It’s personal, direct, and algorithm-free.

If you’re just getting started, check out my marketing strategy tips for creating content that actually connects with your audience.

---

✉️ Best Email Marketing for Beginners: Top Tools I Recommend

1. ConvertKit – Best for Creators + Content-Driven Businesses

→ Try ConvertKit

If you’re a blogger, coach, or content creator, ConvertKit is one of the best platforms out there. It offers:

• Easy-to-use visual automations
• Clean, simple email templates
• Tag-based list management (so no duplicate subscribers)
• Built-in landing pages + opt-in forms

Plus, ConvertKit has a free plan for up to 1,000 subscribers—making it great if you’re just starting out.

Related: How to start email marketing the simple way →

---

2. MailerLite – Most Budget-Friendly for Small Businesses

→ Try MailerLite

If your main concern is cost, MailerLite gives you powerful features at a lower price point. It’s super intuitive and includes:

• Drag-and-drop email builder
• Automation workflows
• Beautiful templates
• Website and landing page builder

MailerLite is great for service providers, freelancers, and small business owners who want clean design and strong deliverability.

Related: ConvertKit vs MailerLite: Which One’s Right for You?

---

3. Flodesk – Best for Visual Brands + Aesthetic-Lovers

→ Try Flodesk

If design is your thing, Flodesk might be your dream email platform. With stunning templates and an all-inclusive pricing model, it’s a good fit for:

• Designers, photographers, makers
• Ecommerce shops with a strong brand
• Users who want unlimited everything (subscribers, emails, automations)

Note: Flodesk isn’t quite as robust with segmenting or analytics, so it’s better for simple email strategies and beautiful campaigns.

---

💡 Choosing the Right Email Tool for Your Business

So how do you choose?

• Go with ConvertKit if you want powerful automation and simple segmentation.
• Choose MailerLite if you’re on a budget and need a little of everything.
• Try Flodesk if your brand is visually-driven and you want stunning emails.

Still unsure? Head to my Recommended Tools page where I break down the pros, cons, and links to start your free trial with each one.

---

🚀 Final Thoughts: Start Simple, Grow Smart

If you’re wondering how to start email marketing without all the confusion, start here: pick a platform, set up your welcome email, and commit to showing up consistently (even if it’s just once a month).

Email marketing isn’t about perfection—it’s about connection. And with the right tools, it can actually be one of the easiest parts of your marketing strategy.

Need help choosing the right platform? Contact me here and I’ll help you figure out what makes the most sense for your goals.

Looking to make money from your existing clients? How about getting new clients by offering them a service tool they can’t resist? Most agencies offer things like web design, SEO services, and paid ads with Google Ad Words and Facebook Ads. However, there are 3 BIG services that you may not have considered offering your clients and yet they are VERY profitable. Curious?

Here they are:

• Email
• Facebook Messenger (using chatbots)
• Web Push Notifications

When you combine and offer these 3 powerful communication services into what you offer your clients they will LOVE you because the ROI is higher than anything else out there! Check Out the Demo Video Here

You’d be surprised how many businesses are leaving money on the table because they are not regularly communicating with their customers. Because the bottom line is…the more customers your client has seeing their message the more money they will be making and the happier they will be. Finally, a BREAKTHROUGH autoresponder has been released to the masses which allows you to do EXACTLY that. This new platform seamlessly combines Email with Facebook Messenger, & Web Push notifications in a completely integrated and centralized dashboard so that you can take your online profits to the next level. Introducing SmartEngage! 

• Cross-Channel Marketing Automation
• Import Unlimited Lists
• Unlimited Email Marketing Campaigns
• Unlimited Facebook Messenger Marketing via Chatbots
• Unlimited Web Push Notifications
• Cross-Channel Conversion Tracking
• Facebook Integrations for Mobile Lead Ads
• Facebook Comment Autoreply Bots
• Never Before Seen Cross-Channel Hybrid Opt-In Forms

….and much more!

You can now harness the power of the 3 most powerful marketing channels in existence in a way that is seamless, interconnected, and universally tracked under one dashboard! 

Email, Facebook Messenger, and Web Push Notifications

• Email is still KING  when it comes to long term communication and relationship building.
• Facebook Messenger gets the highest open rates to date which produces amazing segmentation.
• Web Push Notifications allow you to reach your subscribers no matter what website they are viewing with amazing click rates.

You can easily upsell your clients on these services separately or offer them a deal to use all 3! Heck, you could even offer these 3 services as a way to attract brand new clients (hint they love Facebook Chatbots for Leadgen). SmartEngage is the first and only platform which allows for seamless integration across these powerful and profitable marketing channels.

You can add as many clients as you’d like into SmartEngage and run everything for them without breaking a sweat. Once you set this up for your clients they will NEVER leave you and NEVER stop paying you because you are managing their most powerful list building assets on the planet.

AND…the best part is that SmartEngage is currently running a 14 Day Free Trial so you can give it a Zero Risk Test Drive. Check it out here  Claim My 14-Day Free Trial

You won’t be disappointed!

Ever wish there were more hours in the day? Somehow the days just fly right by in what seems like a few seconds.  You try to accomplish all your work each day, yet your hands remain full and you still have a mountain of work to get through. You dream of someone who could take a few projects off your hands and give you more free time to concentrate on generating new revenue. But just who is that someone?

You work remotely, so you need someone who is also remote, but who should you hire? 

If you hire the wrong person for the job, you are only going to create extra work for yourself, and that is not what you were intending to do. So, to clear it up, allow me to explain what a virtual project manager is and how they could make your life so much simpler.

In a nutshell:

• A virtual project manager is brought on when you have a project that needs managing. They specialise in overseeing projects, from conception, through to final delivery. You tell them what your project is and they plan it, put timelines in place, set deliverables and create the to-do list.

Essentially a virtual project manager oversees entire projects from start to finish.

So, wouldn’t you love to dive in and see how this can benefit you?

Hiring a virtual project manager could save you so much time in the long run, freeing you up to focus on the bigger, more important tasks, and better yet – allow you the time to seek out new business to further generate revenue.  But before you hire someone, you have to determine what you require of them first.

Work out exactly what tasks you will need them to carry out, because it might be that you don’t need them all day, every day. You might just need them for specific jobs.

The easiest way to do this is:

• Note down everything you do over a day, or a week (even better).
• Establish what tasks fall out that you don’t have time for, but need doing.
• Establish what larger, non-business essential, but vital to successful operations, tasks you are not completing, but need to do, to ensure continued smooth sailing.

Don’t rule out any task as being too big or too small. Every virtual project manager has a specific skill set that you can harness, but is also pretty versatile and well-rounded. 

Once you know what tasks you want your virtual project manager to handle, you will see how much time you’ll free up for yourself. 

Virtual project managers have been a proven success for many business owners such as: Website Developing Companies, Social Media Management Companies, Food Prep Companies, Marketing Affiliate Companies, Computer Services Companies, Financial Investment Firms, Insurance Companies, Health Service Offices, Legal Firms, and, surprisingly, even places like local gym centers, fabric stores, construction companies, and salons & spas utilize virtual project managers to help with their marketing and website management programs. 

So what are you waiting for? Go ahead…click here to see if this would work for you!

Fact here: I dread marketing…especially content marketing! 

I guess it’s because I don’t have that natural ability to shout out, “Hey World look at this awesome idea that I think you NEED. Click here now or you’ll forever feel regret!”  Don’t get me wrong, if it were that easy, I’d strap my marketing boots up and march on!

Content Marketing – what in the world is it? I literally asked myself this 2 years ago almost exactly! So I attended a marketing seminar.  I never felt more out of my element and I was the ONLY virtual assistant there!  The definitive end result: content marketing equals value.  [Light bulb moment!]  Value…this is exactly what I need!  Foundations are built by values and value builds businesses! 

I’d like to say I ran right out and built those values and became a content guru. Not even close…it would be another year or two!

Starting a business for yourself is no joke; that is, assuming you want to be successful.  Recognizing the importance of marketing and knowing how to market your business is critical to either making the line or breaking the line.  We are now in the day and age where blogging is one of the most useful tools in marketing.  And it’s NOT a one-page wham bam thank you ma’am done!  Nope! With the ever-changing search engine analytics, it’s imperative to blog at a minimum of once a month so that you stand a chance in Google’s ranks! [SEO, Google and I have a love/hate, sometimes utterly volatile relationship]

Content marketing shows an opportunistic idea from a different angle so the recipient sees the value from a perspective they never considered before.  It can be a graphic piece, a webpage, a podcast, video, book, app, or a presentation.  It brings awareness to a problem without an intentional sale. This awareness leads to research, which then leads to comparison, and, finally, to the decisive solution. Bata-Bing-Bata-Boom! This is when you celebrate…but don’t forget, it’s a continual repeated process.

That’s it! It’s all about developing valuable solutions to your targeted audience so you can continue to build your business for success. 

Don’t have time to handle content marketing?  Reach out and ask me how you can automate your content marketing program.  Or drop me a line on how you overcame the marketing jitters and became a marketing genius!  I love hearing everyone’s journey!

Trades That Hire Virtual Assistants

With the speed of today’s internet, communications are readily available at our hands: email, chat, voice call, video – all widely available.  Numerous industries today are benefiting from this. The biggest benefactors are those that utilize the virtual assistant industry.  By outsourcing projects to virtual assistants, corporations have discovered a huge savings on their business overhead.  The cost of office space, equipment, and employee benefits are no longer needed.

Virtual assistants are skilled in the specific areas that companies hire them for – no more training!  (win, win!)  Coupled with the evolving technology and available communication platforms, this specific skill set allows the virtual assistant to work with various industries across the globe, which is why corporate conglomerates need and hire them.

Here are the top industries:

Marketing Firms

Marketing firms that focus on strategizing and promoting brands for business corporations need a virtual assistant to help them formulate ideas and handle tasks, such as social media management, content creation, data analytics, and customer support.  A virtual assistant who has a creative talent with excellent use of language would excel greatly here!

Real Estate Agencies

As an ever growing and evolving business, a Real Estate Agent continually relies on broadening their name and reputation in order to acquire the sales they need to bring in revenue. Real Estate Agents have turned to virtual assistants in order to manage the broad scope of marketing and managing clients sufficiently.  REVA as they’re called – a Real Estate Virtual Assistant – can manage social media accounts, post media ads, maintain continual customer support, and fast-track the paper trail from open to close on the sale of a new property.

Law Firms

Attorneys and their firms deal with a plethora of paperwork and client phone calls!  This all can be highly time-consuming.  A legal virtual assistant lessens the workload by handling filing, data entry, reports, email management, calendar management and client communications.

Accounting Firms and Finance Firms

Accounting and Finance are one of the most sought-after industries, which means society needs these services on the regular!  A virtual assistant with a background in this arena is a godsend to most Advisors and CPAs.  From handling bookkeeping, reports, and invoicing to managing the calendars and emails are just a few of the tasks many seek to have taken off their plate! 

Travel Agencies

Similar to the Real Estate Agent, a Travel Agent looks to evolve through the use of marketing themselves.  A virtual assistant skilled in branding and SEO can take a Travel Agent from small to big quickly!  Many Travel Agents hire a virtual assistant to assist them with marketing, customer communications, or travel planning.

Tech Companies

Continuously improving and changing so fast, Tech companies (IT firms as they are sometimes referred to) are increasing rapidly.  Tech companies hire virtual assistants with skills specializing in web design, graphic design, website content creation, coding, and funneling, just to name a few.  Any VA proficient in the use of new platforms and is tech savvy –  a tech guru per se – are highly sought out in this industry.

Online Retail Shops

With the explosion of online sales on the rise, there is a need for retail shops to hire virtual assistants.  As shops increase in customers, revenue and size, virtual assistants skilled in detail and customer service can be hired to handle customer inquiries, returns, the online retail platform, or marketing. 

Call Center Companies

As companies increase in size, they find themselves needing to hire trained individuals to handle client inquires.  Call Centers now hire virtual assistants skilled in communication and excellent verbal and written language skills to work as a Customer Care Representative.  

SEO Agencies

SEO services are a BIG trend these days, and rightly so!  If you want to stand out from the general populace, you need to brand yourself.  Virtual Assistants who are skilled with SEO have hired by SEO Agencies to manage social media accounts and their advertising of each platform (Facebook Ads, Instagram posts, LinkedIn Ads, Pinterest, Twitter).  This includes creating the company’s branding, article content, and website blogs as well.

Recruitment Agencies

In the dog-eat-dog world of today, corporations are seeking individuals with specific qualifications in order to help them niche down so they can stand out.  Recruitment Agencies are using virtual assistants to screen qualified applicants during the selection process. 

The Conclusion

The virtual assistant industry consists of expertly skilled and trained individuals that complete the job efficiently – allowing businesses, corporations, and entrepreneurs the benefit of a huge PROFIT – a savings of time, money and stress! 

Are you profiting yet? 

You’re an entrepreneur and you’ve recently started your new business gig.  It’s taken off beyond your expectations and, to your great surprise, now you find yourself swamped with client queries and buried chest deep in the dreaded mundane administrative work: data entry, bookkeeping, loads of paperwork, emails pinging in left and right. You now find that you have zero time to focus on the main operations and corporate decision making of your business – the part you originally began the business doing and love (and let’s not mention the zero personal life you now have).

So what are you to do?  This is where a Virtual Assistant would come in very handy to you.  Businesses can save up to $11,000 per employee yearly by outsourcing the mundane administrative tasks to a Virtual Assistant [source].

Not only are VA’s economical and make perfect sense financially, but also they can offer professional business-grade services that help you become less stressed, more successfully focused, and give you back that personal life.

One of the great reasons to work with a Virtual Assistant is the flexibility; your new business may need to scale resources up and down based on performance.  Working with a VA is the perfect strategy solution for when the need arises, they are just a phone call or email away from helping you!

You likely have little time for onboarding staff– a professional VA can effortly align with your needs immediately.  Establishing a working relationship with a particular VA can allow you the freedom from time-consuming integration and guarantee you with accurate and consistent results.  VA’s are used to having high important tasks outsourced to them occasionally.

Virtual Assistants can help your business with the overflow.  From handling data entry and bookkeeping to event planning and calendar management, a VA can get your tasks done without you having the overhead of employee staff. 

Could you use an extra hand to help balance your load?  Reach out and ask me how I can help you!  CONTACT ME